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What SEO Does Better Than Social Media I first encountered this with a new liquid nitrogen ice cream shop in my area, and ran into it later with a sewing machine sales and repair shop I found in the dead tree edition of my Yellow Pages (stop laughing!). Both of these businesses built only Facebook pages to keep their customers informed of classes and events and such. That's great as far as it goes, but it's not quite enough if they want to build a lasting web presence. Like Stoney deGeyter, I'm convinced that search engine optimization still matters, even though social media seems to be the dominant force today. There are tons of r... |
Consider Searcher Intent in Your Keyword Research I've used this phrase before, and I'm sure you've heard it elsewhere as well. In this context, it means asking a few pointed questions about the keywords for which you're trying to rank. Basically, you want to understand the intentions of someone searching with those keywords. Are they just looking, or do they plan to buy something? Say you're trying to sell cars. For most people, a car is a major purchase. You don't just set out one day and buy a car that afternoon; you do some research, think about your needs, consider what you can afford, and so forth. As you might expect, the keywords sear... |
Writing Effective PPC Search Ads Vic Drabicky, writing for Search Engine Land, knows how hard it can be. You have keywords, bids, match types, tracking, and about 50 other things to worry about, he conceded. But the biggest problem, in his eyes, is with the writing itself. In fact, to him it seems to be the one piece of the puzzle that is most obviously neglected. That ends up costing advertisers money, clicks, and customers. If you can increase the quality of writing in your PPC search ads, you stand to gain large benefits. You can increase your traffic, your quality score, lower your cost per click (CPC) and ultimately... |
Information Needs to Be Portable Facebook, as you might be aware, makes it very difficult for you to move any of your information to another website. It even blocked a third-party application that made it easier for users to move information about their contacts into a spreadsheet. The social site started blocking the application right around the time Google+ went into limited public trials, even though the app came out several months before that. Many users found that the application made it easier to port their contacts from Facebook to Google Plus, which is probably why Facebook blocked it. It would certainly explain the t... |
I'll lead off with a story that anyone who's been in the field since Google+ came on the scene expected to happen. The Atlantic gives the full story. Basically, companies are already trying to game Google's +1 social signal by offering packages of them for sale. In this case, it's Plussem.com, a branch of SEOShop.com. The Atlantic article stated that they're offering 50 plus ones for $10, 250 for $30, or 2,000 for $170. A visit to the website reveals they've raised their prices significantly; at the time of this writing, 50 plus ones went for $19.99, 250 for $69.99, and 2,000 for $359.99 - ... |
IT and SEO Teams Should Work Together Before we talk about how to get the IT and SEO groups on the same page, let's talk about some of the reasons that problems can crop up in the first place. The people doing a site's SEO, whether they're in-house or an outside company, usually get grouped in with marketing. Marketing and IT departments share a long history of not getting along with each other. Part of the problem, I think, is that they often don't understand each other: the daily pressures, the ambitious goals, the frustrations, the attempts to build something new and better than what they've done before. SEOs end up right in th... |
Are Your Keywords Too Popular? If you've done any keyword research at all, you know that a number of tools exist to help you determine the search volume for your keywords. Both Keyword Discovery and WordTracker offer free trials and paid versions of their professional keyword research tools. And whether or not you're working on an AdWords campaign, there's always Google's free AdWords Keyword Tool. All of these help you find out how many searchers are looking for your chosen keywords at any given time. The problem is, that number doesn't give you the full picture. The truth is that search popularity is only one among a numb... |
Yahoo Site Explorer Merging with MWT In a post on Yahoo's search blog, Herman Minocha, the product manager for Yahoo Site Explorer, acknowledged that a year ago his company said that they would continue to support and extend the service, even after completing the transition to Microsoft-powered searches. However, after input from users and the team from Bing Webmaster Central, the companies realized that Having two webmaster portals for a single source for organic results does not add enough value, Minocha noted. So when, exactly, will this shutdown take place? Minocha says that it will happen once all markets are transitioned... |
Increase Website Authority with Wikipedia Guidelines Becoming an authority is important to a website. It means you are a reliable , factual or accurate source of information. This will increase your web trust in the eyes of the major search engines like Google, Bing and Yahoo. It also increases visitor and reader confidence in your content and services. There are some attempts to measure authority such as this article: http://www.seochat.com/c/a/Google-Optimization-Help/Measuring-Website-Authority-in-Google/, where it is shown that authority level in Google is related to these 3 factors: 1: Age of the domain 2: Link popularity 3: Size of ... |
The purchase this time is not a company, but a URL. It's g.co, acquired from .CO Internet SAS. This organization handles .co domain names. Google's hardly the first big company to acquire one of these URLs; Twitter owns T.Co and Overstock boasts O.Co. The interesting question is what the search company will do with their brand new domain. In that area, they're quite forthcoming. It's not going to be a URL shortener, as you might expect from Google's increased involvement on social networks; the search firm already owns the public URL shortener goo.gl. Rather, g.co will be used to host URLs tha... |
I got this list from Stoney deGeyter, writing for Search Engine Guide. I plan to expand a little on many (but not all) of the mistakes he mentions to show you why each one is a bad idea, and what you should do instead. This way, you'll avoid the horror of, as deGeyter puts it, waking up in the morning to find that Google has forgotten who you are and kicked you to the curb like a drunken date the morning after. The first mistake deGeyter mentions is overwriting your SEO's changes by editing an outdated copy of your website and publishing it live - and worse, forgetting to tell your SEO abou... |
Remove Your Keyword Research Blinders I'm focusing on keyword research, not because you can't make mistakes in other areas of keyword usage, but because I figure you don't really want to read yet another article on why you shouldn't engage in keyword stuffing and other shady practices. Also, most site owners and SEOs treat keyword research as the first step in building content or a marketing campaign. You need to do keyword research to use Google's AdWords advertising to its full potential. And yet, it's easy to find yourself wearing blinders. Christine Churchill covers this well for Search Engine Land; I'll be pulling ideas from ... |
What Google Did Right in Marketing Google Plus To be fair, I can't say that the company took a substantially different approach in marketing Google+ than it's taken in marketing its other products. And some of the factors I'm thinking of as marketing actually pertain more to the nature of the product itself. Even so, I think I can distill some ideas that you might find worth using in your next website marketing campaign. Let's start with the product idea itself. From a user's perspective, it looks as if Google examined what is actually working for people and thought about how to make it better. But they thought very hard about how to mak... |
Using Facebook for Social Media Optimization One way of attracting targeted traffic to your website is through the use of social media optimization. One of the best opportunities you can use to implement social media optimization is through Facebook; with over 175 million users per day: http://www.marketingpilgrim.com/2010/02/175-million-users-per-day-log-into-facebook.html it can help you vastly increase your audience. Facebook has some very nice features that webmasters can easily implement on their website. One of these is Facebook pages: http://www.facebook.com/help/?page=904. Think of Facebook pages as your portal and place in Faceb... |
How Google Plus Could Change SEO The key point about Google+ is that its various functions and services collect information from users. Google can use this information to fine tune things so that it delivers results more in line with what you'd like to see when you use its search engine. Not coincidentally, Google can also use this information to deliver more relevant, targeted ads, which will lead to more profits both for the search engine and its advertisers. To better understand this picture, let's take a look at the kind of data Google might garner from Google+ users. Brian Chappell covers this topic well. He mentions sev... |
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